试论公共关系目标——公众合作

一直被多数人视为公共关系目标的塑造组织形象,应当属于公共关系管理的固有手段。形象是一种重要资源,但形象认知所具有的主观性使其不一定能为组织实现利益目标;在现实中,形象的有形性经常被宰割,为形象而形象也容易造成实践上的偏差;此外,塑造形象目标说在国际公共关系学界未得到认同,在国内学界也还存在着异见。公众合作的目标观能把工具理性与价值理性统一起来,赋予公共关系目标定位合理性。厘清塑造组织形象与促成公众合作的手段与目标关系,对明晰公共关系的学科边界和建立公共关系效果评估的客观标准也有重要意义。     

Environmental Governance of Enterprises and their Economic Upshot through Corporate Reputation and Customer Satisfaction

Drawing on resource‐advantage and signalling theories, we investigate two mechanisms, namely corporate reputation and customer satisfaction, by which the environmental governance of enterprises can benefit their economic performance. Based on secondary data from the 500 largest US enterprises compiled from multiple sources, our findings contribute to the literature by establishing the link between corporate reputation and green reputation. We also establish the economic performance paths of environmental governance via corporate reputation and customer satisfaction. This study expounds on why ‘green’ matters and identifies the performance roles of two corporate strategic resources extractable from the environmental governance of enterprises. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment     

论教授终身制及其在中国高校的应用问题

自20世纪初美国大学建立终身教授制度以来,该制度在维护学术自由、平衡行政权力与学术权力等方面发挥了重要作用,促进了美国高等教育的繁荣发展。中国高校有与之相似的终身制度———职称终身制,但是在实际应用过程中出现了概念不清、大学教师为职称而研究等问题,为此,国内一直在进行教师聘任制度的改革。     

国内银行保险合作路径探析

本文通过对我国金融环境的分析,提出了在混业经营趋势下,适合我国银保合作的路径。     

FPGA在某型防空导弹发射机构测试中的应用

论文针对某新型防空导弹发射机构测试系统测试时间长、效率低、体积大、是专属检测设备等问题,设计了一种新型的基于FPGA的发射机构测试系统,并以信噪比检测为例,分析了系统的功能实现。该设计充分利用了FPGA的特点,测试系统体积小、可扩展性好,测试速度快、效率高。     

Retail Mergers and Food Prices: Evidence from France

This paper analyzes the impact of a merger in the French supermarket industry on food prices. Using consumer panel data, we compare the changes in prices for merging and rival firms in affected and comparison markets. We use a novel definition of affected markets when some firms have a local pricing strategy and others a more centralized pricing strategy. We find that prices increase significantly following the merger, and that the merging firms lose market shares. For the rivals, the price increases are larger in local markets, in which concentration increased and differentiation changed after the merger.     

Disappearing Dividends: Implications for the Dividend–Price Ratio and Return Predictability

The conventional dividend–price ratio is highly persistent, and the literature reports mixed evidence on its role in predicting stock returns. We argue that the decreasing number of firms with a traditional dividend‐payout policy is responsible for these results, and develop a model in which the long‐run relationship between the dividends and stock price is time varying. An adjusted dividend–price ratio that accounts for the time‐varying long‐run relationship is considerably less persistent. Furthermore, the predictive regression model that employs the adjusted dividend–price ratio as a regressor outperforms the random‐walk model. These results are robust with respect to the firm size.     

基于个体差异的报童群体决策研究

通过实验研究群体决策和大五人格对报童订购的影响。研究表明大五人格中开放性维度能很好地预测个体和群体决策者的订购行为。在个体实验中，开放性越高的个体更不易产生锚定效应，其他四种人格特性与锚定偏差无显著关系；在群体实验中，群体的开放性得分均值、群体中高开放性成员所占的比例与锚定偏差呈负相关关系。通过比较两种实验结果，发现群体锚定倾向明显小于个体锚定倾向，而群体决策并没有优于个体决策。该研究结果对企业人员招聘、构建决策团队及降低决策偏差有一定参考价值。     

基层银行业金融机构客户风险等级划分问题研究

随着反洗钱工作的不断深入,基层银行业金融机构客户风险等级分类工作在组织管理、标准分类、后续调查等方面不断加强,监控可疑交易、预防洗钱风险的能力大大提高.本文在调查庆阳市银行业金融机构客户风险等级划分做法的基础上,对该业务开展情况进行了全面分析,发现实际工作中仍存在一些问题,需要改进和提高,以促进基层银行业金融机构从流程上控制防范洗钱风险的发生.     

THE IMPACT OF LABOR MARKET REGULATION ON EMPLOYMENT IN LOW‐INCOME COUNTRIES: A META‐ANALYSIS

Controversy over labor market policy often centers on achieving a balance between preventing worker exploitation, and avoiding loss of productivity or employment through excessive regulation. Although the literature documenting the impact of labor market regulation on employment is extensive, there is a dearth of evidence on the impact of such policies in low‐income countries (LICs). Since it is easier for workers, especially women, to slip into the informal sector in LICs, regulations are likely to have stronger impacts on formal employment in these countries (but lower impacts on unemployment). We systematically reviewed available research from countries that are, or were until recently, LICs. Most studies document that more stringent labor regulations are associated with lower formal sector employment and higher informal sector employment. We also conducted a metaregression analysis of the impact of minimum wages on formal and informal employment. After controlling for publication bias, higher minimum wages are associated with lower formal employment and a higher share of informal workers.